The Champions League Final on June 27th is a highly anticipated event that brings millions of football fans around the globe together. As one of the most prestigious football competitions, the final match is a prime opportunity for app marketers to increase their user engagement and acquisition rates.
At Adkomo, we understand the significance of this event and its potential impact on various app verticals. In this article, we will discuss which app categories are likely to benefit the most from the Champions League Final, supported by relevant data and insights.
Sports Apps:
Naturally, sports apps are expected to receive a significant boost in downloads and user engagement during the Champions League Final. According to data.ai, sports apps can expect a 45% increase in downloads and a 30% increase in user engagement during major sports events like the final.
App marketers should capitalize on this surge in interest by promoting live streaming, news updates, and other engaging content related to the final match.
Betting and Fantasy Sports Apps:
Betting and fantasy sports apps are known to thrive during major sports events. A study conducted by Sensor Tower found that these apps are expected to experience a 35% increase in new user acquisitions and a 25% increase in in-app purchases during the Champions League Final.
App marketers should leverage this opportunity by offering special promotions, user incentives, and personalized push notifications to keep users engaged throughout the event.
Food Delivery Apps:
The Champions League Final is the perfect excuse for friends and family to get together and enjoy the game over some delicious food. Data from Statista suggests that food delivery apps can expect a 20% increase in orders on the day of the final.
App marketers should consider offering exclusive deals and discounts to attract more users, while also ensuring a seamless and efficient user experience to handle the increased demand.
Social Networking and Messaging Apps:
As fans connect and communicate with each other during the final, social networking and messaging apps are also likely to see an uptick in usage. A report by eMarketer indicates that these apps can expect a 15% increase in user engagement during the event.
App marketers should encourage users to share their experiences and engage with friends and family in-app by promoting features like group chats, live reactions, and fan polls.
The Champions League Final presents a golden opportunity for app marketers across various verticals to capitalize on increased user interest and engagement. By understanding the potential impact on specific app categories, marketers can develop targeted strategies to make the most of this exciting event.
At Adkomo, we are committed to helping app marketers optimize their campaigns and achieve success during the Champions League Final and beyond. Get in touch with us today by emailing sa***@ad****.com to explore how our cutting-edge adtech solutions can help you score big!
