As the sun warms the earth, and the vibrant colors of summer blossom everywhere, a sea of potential customers awaken from their spring slumber, ready to dive into the myriad of offerings that summer sales present. This season, characterized by longer days, holiday moods, and heightened consumer activity, holds a wealth of opportunities for businesses to capitalize on, given they deploy the right marketing strategies and actions.
The concept of summer sales is not restricted to any particular country. Many countries across the world, especially those with market-oriented economies, feature sales during the summer season.
A few examples include:
In the US, sales are common around major holidays like Memorial Day, Independence Day, and Labor Day, which all occur in the summer months.
In the United Kingdom, the Summer sales usually begin in late June or early July.
The French government regulates sales periods, including a summer sales period called “les soldes” that generally starts in late June or early July.
In Italy, the summer sales period, “saldi”, usually starts in early July.
The summer sales in Spain, often known as “rebajas., traditionally start in early July and last until end of August.
The summer sales in Germany, often referred to as “Sommerschlussverkauf” (SSV) or “Summer End Sale” generally take place during the last week of July and the first week of August.
So how can Brands benefit from the Summer Sales period !
Prepare For the Summer Sales Period:
Summer sales present a significant opportunity for businesses to drive revenue and to engage with customers in new and exciting ways. Its success comes from understanding your audience, delivering value, and creating a fun, exciting shopping experience. Plan ahead, be creative, and stay customer-focused.
Here are some strategies a brand can consider when preparing for the summer sales period:
Forecast Demand and Manage Inventory: Understanding what products are likely to be popular during the summer is key. Brands can use historical sales data and market trends to forecast demand. Ensure that you have sufficient stock of these items to avoid disappointing customers.
Create a Summer-themed Marketing Campaign: A themed campaign can generate excitement and interest in your sales. Use bright, summer-themed visuals and messages that resonate with the season. Highlight products or services that are particularly relevant to summer activities.
Offer Special Deals and Discounts: These could include bundle deals, buy-one-get-one offers, or time-limited discounts. Highlighting these special offers can draw in customers looking for a bargain.
Leverage Social Media and Email Marketing: Announce your summer sale on social media and through email newsletters. Engaging content, teasers, countdowns, and exclusive previews can build anticipation.
Optimize Your Website for Sales: Ensure your website can handle increased traffic. It should be mobile-friendly, as many customers will shop on their smartphones. Highlight sale items on your homepage, make sure your search function works well, and streamline the checkout process to reduce cart abandonment. According to a study from eMarketer, m-commerce sales are expected to account for 43.4% of total retail e-commerce sales in 2023, from 41.8% in 2022.
Consider Collaborations: Partner with complementary brands to broaden your reach and provide more value to your customers. This could be a co-marketing effort or a bundled deal.
Excellent Customer Service: Be prepared for an increase in customer inquiries. Ensure your customer service team is ready and equipped to handle returns, exchanges, and other questions.
Plan Your Post-Sale Strategy: Think about how you’ll move unsold inventory after the sale. This could include further discounts, bundling with other products, or donating to charity.
Analyze and Learn: After the sale, analyze your data. Which strategies worked? Which didn’t? Use this data to continually refine your approach.
Which are the Most Successful Strategies for Boosting Online Sales?
There is no definitive answer to what are the best marketing channels to generate online sales, as different channels may work better for different products, audiences, goals and budgets. However, some of the most popular and effective marketing channels are:
Email marketing
Email marketing is one of the most cost-effective and personalized marketing channels. According to a 2022 survey by HubSpot, email marketing was the most effective channel for driving sales conversion for both B2C and B2B marketers.
Roughly 80% of marketers have reported an increase in email engagement over the past 12 months while a study from Campaign Monitor stated that Email marketing has the highest return on investment for small businesses.
Social media marketing
Social media marketing can help you build awareness, engagement and trust with your potential customers, as well as drive traffic and sales to your website or marketplace. You can also use social media ads, influencer marketing or shoppable posts to boost your online sales.
According to a 2022 survey by Statista, social media was the second most effective channel for driving sales conversion for B2C marketers and the third most effective channel for B2B marketers.
Search engine optimization (SEO) and pay-per-click (PPC) advertising
SEO and PPC can help you attract organic and paid traffic to your website by optimizing your site for relevant keywords and providing useful content. You can also use PPC ads to bid on keywords and display your products or services to users who are searching for them.
According to a 2022 survey by Statista, SEO was the third most effective channel for driving sales conversion for B2C marketers and the second most effective channel for B2B marketers. PPC was the fourth most effective channel for both B2C and B2B marketers.
SMS
It’s clear that SMS is a highly efficient and dependable means of communication, with more than 90% of messages being read within just three minutes of receipt. The sales season, which is a time of heightened buying activity, presents a prime opportunity to engage with your customers through SMS. This could significantly boost your results! According to a study published by Klaviyo, 73% of consumers have made a purchase based on receiving a text message from a brand. Over half of them have done this 2-3x times.
How can Adkomo Help you boost your revenue for the 2023 Summer Sales?
Adkomo is a company that drives innovation in the digital advertising landscape, offering high-impact performance marketing solutions, particularly for e-commerce businesses. One of its core business units is Adkomo Convert, which is dedicated to helping e-retailers to generate more revenue online via performance E-commerce campaigns.
Adkomo Convert provides a broad array of marketing channels, including Email Marketing, to stimulate online sales. We collaborate with over 1500 partners and internally manage an extensive database of more than 40 million optin email addresses globally and millions of optin SMS. This vast network enables us to reach the specific audience that matches your e-commerce product’s target market.
An assigned Account Manager lead you through all facets of the campaign. This includes tasks such as integrating pixel tracking, crafting creative designs, managing the campaign, as well as assessing and enhancing the results from each source in order to reach your KPIs.
Contact us now at sa***@ad****.com to discover how our state-of-the-art advertising technology solutions can empower you to achieve remarkable success during summer sales!
