Unique opportunity for app marketers to reach new audiences and boost user engagement
At Adkomo, we understand the potential impact of such a global event on various app verticals. In this article, we will discuss which app categories are likely to benefit the most from the Women’s Football World Cup 2023 and highlight which countries stand out in terms of app marketing opportunities. We’ll also share relevant data and insights to support our findings.
Sports Apps:
The Women’s Football World Cup is a prime opportunity for sports apps, with an expected increase of 40% in downloads and a 25% boost in user engagement during the event (data.ai) Fans will be seeking live streaming, news updates, and engaging content related to the matches.
Australia and New Zealand, as co-hosts, are likely to see the most significant increase in sports app usage, but other top-performing countries, such as USA, France, and Germany, will also experience increased engagement due to their strong women’s football teams.
Betting and Fantasy Sports Apps:
Betting and fantasy sports apps can expect a 30% increase in new user acquisitions and a 20% increase in in-app purchases during the Women’s Football World Cup (Sensortower). App marketers should focus on countries with a strong betting culture, such as the UK and Ireland, to maximize their reach.
Travel and Accommodation Apps:
As fans from around the world flock to Australia and New Zealand for the event, travel and accommodation apps can expect a 15% increase in bookings (Statista). This presents an opportunity for app marketers to offer exclusive deals and promotions to attract users planning their trips.
Local Experiences and Food Delivery Apps:
Visiting fans will be eager to explore local attractions and cuisine in Australia and New Zealand. As a result, local experience and food delivery apps can expect a 10% increase in usage during the World Cup (Euromonitor). App marketers should capitalize on this by promoting authentic experiences and local food options.
The Women’s Football World Cup 2023 is a fantastic opportunity for app marketers to tap into the global excitement around women’s football. By focusing on specific app verticals and targeting countries with a strong interest in the event, marketers can develop effective strategies to make the most of this unique opportunity.
At Adkomo, we’re committed to helping app marketers succeed during the Women’s Football World Cup 2023 and beyond. Get in touch with us today at sa***@ad****.com to explore how our cutting-edge adtech solutions can help you win big!