A golden opportunity for app marketers
The Men’s Basketball World Cup 2023, hosted by the Philippines, Japan, and Indonesia, is just around the corner, slated to begin in August. It’s an unparalleled display of the highest echelons of men’s basketball, and an event that will draw global attention. This spectacular tournament brings not only exciting basketball games but also a golden opportunity for app marketers to engage with new audiences and increase user involvement.
Here at Adkomo, we recognize how such a worldwide event can significantly influence various app segments. In this article, we will identify which app categories are likely to gain the most from the Men’s Basketball World Cup 2023, spotlight countries with significant app marketing potential, and present relevant data and insights to back up our claims.
Sports Apps:
The Men’s Basketball World Cup presents a ripe opportunity for sports apps, with downloads projected to increase by 45% and user engagement expected to see a 30% boost during the event (data.ai). Fans will be in search of live streaming, current news, and content that immerses them in the game action.
The Philippines, Japan, and Indonesia, as hosts, are likely to experience the most substantial surge in sports app usage, but other leading countries, such as the USA, Spain, and France, will also see increased engagement due to their robust basketball teams.
Betting and Fantasy Sports Apps:
Betting and fantasy sports apps are set to see a 35% rise in new user sign-ups and a 25% increase in in-app purchases during the Men’s Basketball World Cup (Sensortower). App marketers would do well to focus on countries with an established betting tradition, like the UK and Ireland, for the best reach.
Travel and Accommodation Apps:
As basketball enthusiasts from around the globe descend upon the Philippines, Japan, and Indonesia, travel and accommodation apps can anticipate a 20% rise in bookings (Statista). This provides an opportunity for app marketers to lure users with exclusive offers and deals for their travel plans.
Local Experiences and Food Delivery Apps:
Fans attending the games will be keen to explore the local culture and cuisine in the Philippines, Japan, and Indonesia. As a result, local experience and food delivery apps should anticipate a 15% uptick in usage during the World Cup (Euromonitor). Marketers should seize this chance to promote authentic local experiences and food choices.
The Men’s Basketball World Cup 2023 is a phenomenal opportunity for app marketers to leverage the global excitement surrounding men’s basketball. By zeroing in on specific app categories and targeting countries with significant interest in the event, marketers can formulate effective strategies to capitalize on this singular event.
