App Store Optimization (ASO) is the process of enhancing the visibility and discoverability of a mobile app or game in the App Store or Google Play Store. By optimizing various elements such as keywords, app title, description, icon design, and screenshots, ASO aims to improve the app’s ranking in search results, top charts, and featured lists. Similar to search engine optimization (SEO), ASO helps drive organic downloads, installs, and revenue by making the app more appealing and easier to find for potential users.