- TECHNOLOGY
CUTTING-EDGE ANTI-FRAUD Solutions
Our performance marketing platform is engineered with advanced anti-fraud measures that form a robust defense against the ever-present threat of ad fraud. We take pride in the sophistication of our technology, which combines cutting-edge algorithms and real-time data analysis to identify and thwart fraudulent activities with precision.
ANTI FRAUD SOLUTIONS
Our objective is very simple: generate VALUE for your BRAND
What is Ad Fraud ?
Ad fraud is a term used to describe all the possible techniques used to prevent digital ads from serving their objective: advertising products or services.
Ad fraud tactics include bots, click spamming, click injections, SDK spoofing, and incentivized traffic.
Digital ad fraud affects both advertisers and publishers. While advertisers spend money on ads users never see, negatively affecting their return on ad spend (ROAS), publishers see their eCPM reduced as advertisers reduce their bids to improve their ROAS.
How do we prevent Ad Fraud?
A mix of human expertise and cutting-edge technology
Our Team as a first shield
Our rigorous partner selection and demanding vetting process ensure that we collaborate exclusively with trusted partners, reinforcing our commitment to maintaining the highest standards of integrity and security in your campaigns.
AI & Machine Learning
Our innovative use of machine learning and artificial intelligence, which continuously adapts to evolving fraud tactics, ensures proactive and adaptive protection and provides you with a comprehensive shield against fraud.
Big Data Analysis
By processing vast amounts of data with precision, we uncover hidden patterns that may indicate fraudulent activities and use our comprehensive data analysis to provide a deeper understanding of irregularities and potential threats.
3rd Party Solutions
Through 3rd party fraud-prevention solutions, we further enhance our multi-layered defense strategy and expand our resources and expertise, allowing us to stay at the forefront of fraud detection and prevention in the ever-evolving digital landscape.
THEY HELP US PREVENT FRAUD
THEY HELP US PREVENT FRAUD
