Bank and Finance

Bank & Finance

500k+

Installs

200+

Campaigns

4y+

Experience

    
 
 
        
   Doohan Kerry 
 2024-07-10
 
 
 Trustindex verifies that the original source of the review is Google. The Adkomo team are great to work with, very responsive and are always up for creating new business! Hope to continue growing this partnership in the future :)
  
 
       
   Piers Murray 
 2024-07-10
 
 
 Trustindex verifies that the original source of the review is Google. We have used Adkomo's advertising to drive traffic to our website. They worked closely with us to optimise it so that it converts into sales effectively and provides a valuable stream of new customers.
  
 
       
   Jérôme Adam 
 2024-06-13
 
 
 Trustindex verifies that the original source of the review is Google. Une équipe au top, à l'écoute et qui cherche toujours des solutions pour s'améliorer.
  
 
       
   Vitaliy Korsak 
 2024-05-20
 
 
 Trustindex verifies that the original source of the review is Google. We've been working with this agency for a while now. Their team is professional and the services provided meet our expectations. Overall, a reliable partner for our marketing needs.
  
 
       
   Ben Fox 
 2024-05-03
 
 
 Trustindex verifies that the original source of the review is Google. The Adkomo team is great to work with. They are attentive, responsive and committed to driving quality users. I'm happy to recommend them.
  
 
       
   herve degauchy 
 2024-04-30
 
 
 Trustindex verifies that the original source of the review is Google. a top team!! it's been a great pleasure to work with Adkomo for many years!
  
 
       
   Foundever France 
 2023-11-10
 
 
 Trustindex verifies that the original source of the review is Google. L’équipe Adkomo est au top, avec des leads de qualité qui permettent de bien transformer. Le prix est intéressant et l’équipe Adkomo est ouverte aux nouvelles propositions.
  
 
       
   Timothé SERCLERAT 
 2023-11-07
 
 
 Trustindex verifies that the original source of the review is Google. Nous travaillons avec Adkomo depuis plus d'un an et sommes très satisfaits : des leads de qualité & une équipe sérieuse et très réactive. Je recommande !

Know-how

For the last four years, Adkomo has been a trusted collaborator for major players in the banking and finance industry. We’ve worked closely with organizations such as Albert, Credit Sesame, Chime,…

Objectives

The primary objective of our bank and finance mobile advertisers is to substantially increase their user bases by driving high-quality installs. Given the competitive nature of the financial sector, the clients aimed to achieve not just a high volume of installs but also to ensure that these installs translated into active, engaged users who would utilize the app’s features and services.

Key performance indicators (KPIs) include:

Number of installs
User registration rates,
Account creation,
Transactions
Bank accounts linked,
Overall user retention.

The ultimate goal was to optimize the Return on Advertising Spend (ROAS) and ensure a positive Return on Investment (ROI) from the campaign.

Our Solution

To meet these objectives, we orchestrated a multifaceted user acquisition campaign leveraging our internal media buying team. The campaign was executed across various Demand-Side Platforms (DSPs), ad networks and selected affiliates to maximize reach and efficiency.

Targeted Advertising: Utilizing sophisticated audience segmentation to target users most likely to engage with a banking or finance mobile application. This involved demographic targeting, interest-based targeting, and behavioral targeting to ensure relevance and maximize engagement.

Ad Creatives and Formats: Developing a range of high-impact ad creatives, including video ads, interactive banners, and native ads designed to capture attention and drive installs.

Performance Tracking and Optimization: Implementing robust tracking mechanisms to monitor post-install events such as user registration, account verification, and transaction activities. Continuous optimization of ad placements and creative content was performed to enhance performance.

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The Results

Over the past 4 years, we have generated over 500,000 installs in the banking and finance sector. KPIs vary between clients and some don’t have the same objectives and expectations in terms of CAC, which we unfortunately can’t share For confidentiality reasons.

However, we saw:

High Install Volume: Over 500,000 app installs were achieved, broadening the app’s user base.

User Engagement: Thanks to daily optimization, a notable percentage of these installs results in user registration and active engagement with the app’s core banking and finance services.

Optimized ROAS and ROI: The strategic targeting and continuous optimization efforts led to an improved ROAS and a positive ROI, demonstrating the campaign’s efficiency and effectiveness.

In conclusion, our comprehensive and strategically executed mobile user acquisition campaign delivered outstanding results for the banking app, reinforcing our capability to drive substantial growth and engagement for our clients in the competitive financial sector.