Bumble, the popular dating app, has achieved a remarkable milestone by surpassing $2 billion in user spending globally, solidifying its position as the second dating app to reach this impressive threshold. This significant accomplishment comes to light through an analysis by data.ai, a mobile analytics company specializing in app performance, which has closely examined Bumble’s remarkable journey in the highly competitive dating app market.
Significance for Bumble
Data.ai’s comprehensive assessment unveils that Bumble now joins an exclusive group of only 52 mobile apps and games that have achieved the illustrious $2 billion milestone. Notable gaming giants such as Clash of Kings, Brawl Stars, and Bingo Blitz are among the esteemed members of this elite club.
Bumble’s growth story has been particularly noteworthy in crucial markets, including the United Kingdom, the United States, Australia, and Canada.
Within the dating app realm, Bumble follows closely behind Tinder in terms of user spending. Remarkably, it took Bumble a mere 19 months to double its spending after initially reaching the $1 billion mark in 2021.
Recent data also underscores Bumble’s global popularity, as it emerged as the second most downloaded dating app worldwide in the year leading up to June 2023. Tinder remains the only other dating app to have achieved the remarkable $2 billion milestone in app store spending.
Bumble’s Journey
Since its inception in 2014, Bumble has successfully garnered a user base of over 125 million individuals worldwide. In the past year alone, the app witnessed a staggering 31.8 million downloads, with the highest download numbers recorded in the United States. In terms of earnings, the United States led the way with an impressive $400 million generated over the course of the year, followed closely by the United Kingdom with $54 million.
Bumble’s journey has evolved with the introduction of its second app, “Bumble for Friends.” Launched in July, this innovative app swiftly gained popularity, securing a place among the top 150 downloaded and top 100 grossing iPhone Lifestyle apps in the United States. In the United Kingdom, its performance was even more exceptional, ranking within the top 120 downloaded and top 90 grossing Lifestyle apps.
Bumble’s steady ascent, culminating in the achievement of the $2 billion milestone and its foray into new avenues such as “Bumble for Friends,” underscores not only the app’s triumph but also its strategic expansion to encompass a broader and more diverse user base. This expansion reinforces Bumble’s leadership in the tech-driven dating landscape, positioning it as a trailblazer in the ever-evolving world of online dating.
Source: Business of Apps
