Google has launched a new conversational experience for Google Ads that aims to simplify and streamline the process of creating search campaigns. This new feature, which is powered by Gemini, combines natural language processing and artificial intelligence to help advertisers generate text and assets for their campaigns, such as headlines, descriptions, keywords, and images.
Key Features of the Conversational Experience
Easy Setup and Use: The conversational experience is fully integrated into the Google Ads interface, making it easy to access and use. Advertisers can start using it by clicking the “Create” button and selecting “Campaign.”
AI-Powered Generation: The conversational experience leverages Google AI to generate relevant ad content based on the information provided by advertisers. This includes creating new search ad headlines and descriptions, generating relevant keywords, suggesting images, and suggesting sitelinks.
Fine-Tuning and Control: Advertisers have full control over the generated content and can easily fine-tune or adjust it as needed. They can also choose which elements to include in their campaigns.
Transparency and Fairness: All images created with generative AI in Google Ads, including the conversational experience, will include open standard metadata and be invisibly watermarked with SynthID. This ensures transparency and fairness in the use of AI.
How to Access the Conversational Experience
Open your Google Ads account and click the “Create” button.
Select “Campaign” and proceed through the campaign creation process.
If your account is eligible, you’ll be prompted to use the conversational experience upon reaching the “Keywords and ad” step.
Benefits of the Conversational Experience
Reduced Campaign Creation Time: The conversational experience can help advertisers create search campaigns faster and more efficiently, saving them time and effort.
Improved Campaign Performance: By generating relevant and high-quality ad content, the conversational experience can help advertisers improve the performance of their search campaigns.
Enhanced Efficiency for Smaller Businesses: The conversational experience is particularly beneficial for smaller businesses that may not have the resources to invest in dedicated marketing teams.
Quick Campaign Testing and Deployment: Larger agencies can use the conversational experience to quickly test and deploy campaign concepts before rolling them out more broadly.
Availability and Expansion Plans
The conversational experience is currently available to advertisers in the United States and United Kingdom. Google plans to make it available globally in the near future. The feature will initially be available in English only, but Google plans to add support for other languages in the future.
Source: Search Engine Land
