Google is piloting a major update to its mobile search results page, featuring a large, blue “Visit” button beneath a website’s sitelinks. This new element is designed to streamline the user experience and potentially boost website traffic.
Limited Release and Testing
This feature is currently visible to a select group of users in mobile search results. Google’s A/B testing approach will help them understand user interactions and refine the feature before a potential wider release.
Advantages
Improved User Experience: The bold, blue button offers a clear and accessible call to action, simplifying navigation for mobile users. This is especially beneficial for those with smaller screens or who prefer a direct route to websites.
Higher Click-Through Rates: By making the “Visit” button prominent, more users might be inclined to click through to websites, potentially increasing traffic.
