Pinterest has recently launched a set of revamped and novel advertising tools designed to help brands establish stronger connections with the Pinterest user base. These tools are aimed at enhancing the overall user experience on the platform, from initial discovery to decision-making and action, providing advertisers with powerful means to engage with the Pinterest audience. Here’s a roundup of the key ad product updates you should be aware of:
- Product Spotlight Expansion: Premiere Spotlight now allows brands to exclusively own premium ad placements on Pinterest, extending beyond search to the home feed. This feature is available in multiple countries.
- Showcase Ads: A new interactive ad solution that enables users to swipe through branded images for an immersive brand experience.
- Quiz Ads: Offering improved personalization through quizzes with up to three questions, guiding users toward informed decisions and valuable purchases.
- Business Manager Enhancements: Pinterest’s Business Manager, designed to streamline complex workflows for advertisers and agencies, is receiving five new features, including comprehensive business dashboards and audience sharing capabilities.
- Collages: Users can create interactive visual collections by blending objects from Pins, allowing for more in-depth curation and exploration.
- Creative Studio: A new feature for brands to quickly generate lifestyle imagery for product Pins, simplifying the process.
- Mobile Direct Links: Simplifying the path from discovery to purchase, enabling users to transition seamlessly from a Pinterest ad to a retailer’s website with a single click.
- eCommerce Integrations: Integrations with Salesforce Commerce Cloud and Adobe Commerce native applications, expanding to all monetized markets for efficient management of product catalogs.
Keeping abreast of Pinterest’s latest tools is essential for advertisers as they have the potential to improve campaign performance, reduce workload, and save time. Bill Watkins, Chief Revenue Officer at Pinterest, emphasised the platform’s commitment to innovation, aiming to offer an all-encompassing solution for advertisers throughout the consumer journey, within a positive online environment.
Source: Search Engine Land
