Adkomo

Driving down costs and maximizing leads: The power of landing page optimization

Tue, 14 Jan 2025 09:31:50 +0000

Imagine this: you’re running a high-stakes digital marketing campaign. Your ads are performing well, traffic is flowing in, but something just isn’t clicking. Visitors land on your page, only to leave seconds later. Leads are trickling in, and costs keep climbing. That’s exactly where our client we found ourselves—a promising campaign held back by underperforming […]

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How Clay’s AI-Powered Sales Platform Is Revolutionizing Lead Generation

Thu, 09 Jan 2025 15:54:45 +0000

Sales can feel overwhelming—balancing numerous tools, analyzing data, and perfecting outreach messages can leave teams stretched thin. What if there was a solution to streamline these processes and let you focus on building meaningful connections and closing deals? That’s where Clay, an AI-driven sales platform, steps in. Designed to simplify lead generation and data enrichment, […]

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AI startup Dappier introduces interactive ads to boost publisher revenue

Wed, 08 Jan 2025 16:40:36 +0000

Dappier, an AI startup focused on helping publishers monetize their content, is venturing into advertising with a new approach to banner ads—making them interactive. By embedding its AI-powered chatbot, Ask AI, directly into ad units, Dappier offers audiences the ability to engage with content more deeply while unlocking additional revenue opportunities for publishers. Interactive ads […]

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Reddit Launches New Tools for Tracking Trends and Advertising AMAs

Wed, 08 Jan 2025 14:25:31 +0000

Reddit has unveiled new tools designed to help marketers better understand the platform and boost user engagement. New Tools for Trend Tracking and AMA Ads Reddit’s first new feature, Reddit Pro Trends, is a free tool that allows marketers to track trends and communities in real time by analyzing keywords and phrases in discussions. Additionally, […]

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Key Email Marketing developments for 2025: What marketers should expect

Tue, 07 Jan 2025 11:12:51 +0000

Email marketing continues to evolve, and while 2025 is bound to bring new challenges, the groundwork laid in 2024 has already reshaped strategies. Let’s explore the major shifts that marketers must prepare for in the coming year. 1. Yahoo and Google’s new deliverability standards In an industry often lacking unified standards, Yahoo and Google jointly […]

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Google Lens Now Offers Tailored Search Results for In-Store Shoppers

Tue, 26 Nov 2024 16:45:37 +0000

Google Lens has introduced a new feature that enhances the in-person shopping experience by providing search results customized to the store a shopper is visiting. Announced on Tuesday, this update aims to combine the best of in-store and online shopping. Key Features Store-Specific Results: Shoppers can take a picture of an item with Google Lens […]

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Apple Expands Advertising Reach by Selling News Ads Directly

Tue, 26 Nov 2024 16:37:29 +0000

Apple has taken a significant step in its advertising strategy, moving away from third-party vendors and beginning to sell ad space on its Apple News platform directly. The company is now pitching marketers on a variety of ad units, including banner placements, video ads, and sponsorship opportunities for curated editorial content. Key Details Direct Ad […]

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Google AI Overviews Ads Now Appearing in Mobile Search Results

Tue, 26 Nov 2024 14:30:47 +0000

Google has started incorporating ads into its AI Overviews, a feature launched in the U.S. last month. While initial examples were rare, sightings of these ads are now being reported in mobile search results, signaling the next phase of Google’s advertising evolution. Early Sightings Advertiser James F. Gibbons from New York recently shared a screenshot […]

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Avoid the email marketing graveyard: 7 deadly mistakes to avoid this Halloween

Tue, 29 Oct 2024 11:27:47 +0000

Halloween isn’t just about scares and candy—it’s prime time for marketers to reach their audience with themed campaigns. But even the spookiest, most exciting email plans can backfire if common mistakes aren’t avoided. In this article, we’ll highlight the seven deadly sins of Halloween email marketing and how to keep them away, so you won’t […]

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Amazon Debuts Cookieless Ad-Targeting Solution ‘Ad Relevance’ at Cannes Lions

Fri, 28 Jun 2024 13:59:30 +0000

At the Cannes Lions International Festival of Creativity, Amazon introduced a new ad-targeting solution named Ad Relevance, which leverages artificial intelligence (AI) to analyze extensive data from Amazon’s ecosystem without relying on cookies or other third-party identifiers. Overview of Ad Relevance Ad Relevance operates through Amazon’s demand-side platform and analyzes billions of data points from […]

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