Ad mediation empowers app publishers to boost their ad revenue by overseeing multiple ad networks via a centralized platform. This solution grants access to diverse ad networks, fostering competition for inventory and elevating fill rates and eCPMs. Leveraging optimization algorithms, ad mediation platforms select the optimal ad network to fill the developer’s inventory with the highest CPM. Publishers can prioritize networks based on preference, enabling the mediation platform to fill ad requests with the highest-ranked network. Simplifying the management of multiple ad networks, ad mediation optimizes ad monetization for developers via a single SDK integration.