Casual games are a beloved genre in mobile gaming known for their easy-to-understand rules and quick play sessions, catering to a diverse audience. Often free-to-play, these games monetize through in-app purchases and ads. They span sub-genres like match-3, puzzle, and adventure, often incorporating meta-games like character collection. While players may spend less time on casual games compared to other genres, their addictive gameplay keeps users coming back for more, ensuring an engaging experience.