Click Spamming

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Click spamming, also called click flooding or organic poaching, is a type of mobile ad fraud where fake clicks are generated to falsely claim credit for ad conversions and drain an advertiser’s budget. Fraudsters use tactics like invisible background clicks or fake device IDs to send bogus clicks to Mobile Measurement Partners (MMPs). This not only wastes ad budgets but also skews marketing data, causing misallocation of resources. Combatting click spamming requires proactive measures to safeguard the integrity of mobile advertising.

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