Advertising Glossary
Dive into our comprehensive resource where we demystify marketing jargon and define key concepts, making the vast world of digital marketing accessible to everyone. Whether you’re a seasoned marketer or just starting out, our glossary is designed to provide you with clear, easy-to-understand explanations of essential terms and trends. Enhance your knowledge, keep pace with the evolving industry, and empower your marketing strategies. Explore now and discover the tools to elevate your marketing expertise!
A
- A/B Testing
- Active User
- Ad Engagement
- Ad Exchange
- Ad Inventory
- Ad Inventory
- Ad Mediation/Mediation Platform
- Ad Network
- Ad Spend
- Ad Stacking
- Ad Unit
- Ad Viewer Rate
- Advertiser
- Analytics/ App Analytics
- Android App Links
- API
- App Cross- promotion/Cross promotion
- App Engagement
- App Store Analytics
- App Store Optimization ASO
- App Tracking Transparency
- Attribution
- Attribution Models
- Attribution Window
- Average Revenue Per user
B
C
E
F
G
M
- Match-Three Games
- Mediation Platform
- Meta Games
- Mid-Core Games
- MMO Games
- MMORPG
- Mobile Ad Fraud
- Mobile ad viewability
- Mobile App Monetization
- Mobile Bid Adjustment
- Mobile Board Games
- Mobile Delivery Platform
- Mobile Gaming
- Mobile Measurement Partner (MMP)
- Monthly Active Users (MAU)
- MREC (Medium Rectangle) Ads
- Multi-Bidding
- MVP
